Monday, February 24, 2014

OPI and Coca-Cola Company Partnership!

OPI Products Inc. Partners with The Coca-Cola Company On Nail Lacquer Launch
LOS ANGELES – Feb. 19, 2014 – OPI Products Inc., a subsidiary of COTY Inc (NYSE: COTY), announced a collaboration today with The Coca-Cola Company, the world’s largest beverage company and home to one of the world’s most iconic brands – Coca-Cola, whose mission is to inspire moments of refreshment, optimism and happiness. Several of the Company’s most recognized brands – including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta – will be the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in June 2014.
“We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience,” said Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company. “Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”
 “As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company,” remarks Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice President. “These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”
 
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle.  Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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About OPI:
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI introduced color in 1989, rebranding the nail category. Today, OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application, as well as a trademarked, iconic bottle and ergonomic cap. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades.  With over 30 patents, OPI remains at the forefront of research and development in the nail care industry, setting new trends in both color and texture. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. OPI is a subsidiary of COTY Inc (NYSE: COTY). Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013.
For more information, visit OPI at www.opi.com. Follow OPI on Twitter @OPI_Products or become a fan at Facebook.com/OPIproducts.




Wednesday, February 5, 2014

OPI Launches Brazil Collection For Spring/Summer 2014

Carnaval of Color!


OPI Launches Brazil Collection For Spring/Summer 2014

Brazil by OPI brings the colors of tropical rainforests and warm sandy beaches to nails and toes for Spring/Summer 2014. This new collection features a palette ranging from bright hues of red, pink, coral, orange and yellow to earthy tones of taupe, sienna, mocha and jungle green. In addition to 12 nail lacquers, the Brazil launch includes a set of four limited edition Beach Sandies Liquid Sand™ mini neon nail lacquers in bold purple, pink, turquoise and yellow shades with a textured, matte finish.
“With sun-soaked shores, tropical fruits, and lush flora/fauna, Brazil is such an inspiring locale,” exclaims Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP.  “I wanted women around the world to embrace the energy and playfulness for which Brazilian women are known. Through the Brazil collection, with shades drenched in color and charged with shine, women can express themselves, showing off their sexy, mysterious, fun and exciting natures.
 “On spring runways, models were seen wearing lots of black and white, with bold accents of orange and yellow and muted elements of taupe and clay,” continues Weiss-Fischmann. “Brazil by OPI provides vivid hues to add a pop of color to a neutral-toned wardrobe, as well as earthy tones that easily transition from day to night.”
Brazil by OPI includes the following shades in both nail lacquer and GelColor formulas:



Next Stop…The Bikini Zone
This amethyst-toned pewter suits me just fine.



Don’t Bossa Nova Me Around
Nobody can stop me from wearing this creamy nude!


Taupe-less Beach
There’s nothing optional about wearing this enticing taupe.



I São Paulo Over There
He was sipping coffee with this mocha-toned beauty.



OPI Scores a Goal!
Make your point in this winning shade of rich chocolate.



AmazON…AmazOFF
I’m making the switch to this deep jungle green.



I Just Can’t Cope-acabana
Nothing lifts your spirits like this sunshine yellow.



Where Did Suzi’s Man-go?
He went to fetch her this delicious mango smoothie.



Toucan Do It If You Try
You have talent to achieve anything in this confident orange.



Kiss Me I’m Brazilian
Plant this warm luscious pink on me!



Live.Love.Carnaval
This vibrant and festive coral is the life of the party.



Red Hot Rio
A ruby red as hot as the most exciting city in Brazil.

Brazil Beach Sandies Liquid Sand mini pack includes the following shades:



Samba-dy Loves Purple
Well, who wouldn’t find this vivid textured violet irresistible?

I’m Brazil Nuts Over You
And I’m crazy for this textured matte pink.

What’s a Little Rain Forest?
I’ve got this textured matte blue and an umbrella for two.

You’re So Flippy Floppy
When I found this bright textured yellow, I just flipped!


Brazil nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. Brazil by OPI will be available in both nail lacquer and GelColor formulas beginning February 5, 2014. Nail lacquers will retail for $9.00 ($10.95 CAN) each at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.comBeach Sandies Liquid Sand mini pack will retail for $12.95 ($14.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.