OPI
Products Inc. Partners with The Coca-Cola Company On Nail Lacquer Launch
LOS
ANGELES – Feb. 19, 2014 – OPI Products
Inc., a subsidiary of COTY Inc (NYSE: COTY), announced a collaboration today with
The Coca-Cola Company, the world’s largest beverage company and home to one of
the world’s most iconic brands – Coca-Cola, whose mission is to inspire moments
of refreshment, optimism and happiness. Several of the Company’s most
recognized brands – including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke,
Vanilla Coke, Sprite and Fanta – will be the inspiration for a line of OPI
limited edition nail lacquers that will launch internationally in June 2014.
“We’re excited to partner with OPI, a preeminent nail polish
brand with global reach and influence among our core target teen audience,”
said Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company.
“Coca-Cola has a long history of collaborations with beauty and lifestyle
brands to further connect with consumers and tastemakers in a way that is
meaningful and relevant for them.”
“As the global leader in the professional nail industry, OPI
is thrilled to partner with the world’s top beverage company, The Coca-Cola
Company,” remarks Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice
President. “These two iconic brands truly deliver happiness in a bottle – whether
it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly
polished with OPI nail lacquer.”
About The Coca-Cola
Company:
The Coca-Cola
Company (NYSE: KO) is the world's largest beverage company, refreshing
consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most
valuable and recognizable brands, our Company's portfolio features 16
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of
sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.9 billion servings a day. With an
enduring commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we operate. Together with our bottling partners, we rank
among the world's top 10 private employers with more than 700,000 system
associates. For more information, visit
Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter
at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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About
OPI:
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI introduced color in 1989, rebranding the nail category. Today, OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application, as well as a trademarked, iconic bottle and ergonomic cap. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades. With over 30 patents, OPI remains at the forefront of research and development in the nail care industry, setting new trends in both color and texture. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. OPI is a subsidiary of COTY Inc (NYSE: COTY). Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. For more information, visit OPI at www.opi.com. Follow OPI on Twitter @OPI_Products or become a fan at Facebook.com/OPIproducts.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI introduced color in 1989, rebranding the nail category. Today, OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application, as well as a trademarked, iconic bottle and ergonomic cap. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades. With over 30 patents, OPI remains at the forefront of research and development in the nail care industry, setting new trends in both color and texture. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. OPI is a subsidiary of COTY Inc (NYSE: COTY). Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. For more information, visit OPI at www.opi.com. Follow OPI on Twitter @OPI_Products or become a fan at Facebook.com/OPIproducts.
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